Houghton Introduces ‘See Now, purchase Now’ for wedding gowns, But they Are or higher accurately, ‘see now, pre-order now.’ we are perhaps perhaps not dealing with fast fashion that is bridal.

Increasingly more brands today are adopting some form of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s straight away shoppable Grateful Dead-inspired collection. Now, celeb-loved indie brand name Houghton is bringing that concept into the bridal globe using its very first shop-the-runway collection for springtime 2017. Click here to read more »