Saturday’s junior lightweight title bout between Vasyl Lomachenko and Guillermo Rigondeaux is indeed historically distinctive since the first professional boxing match to feature fighters that have each won several Olympic gold medals, which putting it into appropriate context has never been simple.

In many ways, it’s a Super Bowl of the lower weight classes, featuring a rising star in Lomachenko (9-1, 7 KOs), who captured world titles in two weight divisions in just his seventh ace fight, and the enigmatic Rigondeaux (17-0, 11 KOs), among the best defensive geniuses ever.

You may just as easily call it a showdown for current pound-for-pound supremacy. Heck, Roy Jones Jr. went as far as saying it’s the best fight on newspaper that expert boxing has ever seen. However, for its ravenous appeal to hard-core fans within the niche world of the sport science, it was difficult to imagine it would ever connect to a greater audience beyond that.

Though Lomachenko is getting near, neither fighter talks English full-time in interviews and have styles that are heavier on technical wizardry (Rigondeaux has been regularly deemed boring) than bone-crushing knockouts. However, something happened along the way to challenge that theory.

First, legendary promoter Bob Arum of Top Rank announced a Student agreement with ESPN earlier this year, which comprised Lomachenko’s August success over Miguel Marriaga, and procured prime real estate for the fight (9 p.m. ET) immediately following the Heisman Trophy ceremony.

Second, the battle sold from the 5,500-seat Theater in Madison Square Garden in New York two weeks ahead of time. The result has been a steady flow of crossover buzz for a struggle pairing a fighter (Ukraine’s Lomachenko) who may already be the best in the game after only 10 expert spells against maybe the only person equipped to disarm him (Cuba’s Rigondeaux).

Even the occasionally gruff Arum, who turns 86 on Friday and enters the 30th occasion he’s promoted at”The World’s Most Famous Arena” throughout 50-plus years at boxing, had to admit he had been pleasantly surprised by the way the fight was received.

“I was gratified by the attention and the way this has caught on, but know that I’m involved with boxing, I really like boxing, and that I felt constantly that this struggle is deserving of the attention it, in fact, has obtained,” Arum told CBS Sports with this week’s”In This Corner” podcast. “Was I confident of the coming ? No. It’s something that is well merited. It is not a fluke that it is getting the attention that it is getting because of those participants.

“It is historic. These are two of the greatest amateur fighters in boxing history and the fact they are going at each other is something really fantastic. I am honored to market this battle.”

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